Associate Members

Chauncy and Kelli Johnson turned personal tragedy into advocacy after a 2010 ski collision claimed their daughter Elise’s life and left Kelli with lasting injuries. Partnering with NSAA, they launched the Ride Another Day campaign, and in 2023 founded the Snow Angel Foundation to advance safety education and awareness nationwide.

Working toward a clean energy future here in New Hampshire is a big responsibility, and far too large for one person or organization to tackle alone. So we've built a coalition of clean energy champions, made up of local communities and residents, elected officials and leaders, and organizations committed to a more sustainable future, who are on the front line building a cleaner, greener future right here in the granite state.

In 1898, pharmacist Caleb D. Bradham looked for a name that would better describe his formula -- which he was selling under the name "Brad's Drink." He bought the name "Pep Kola" from a local competitor and changed it to Pepsi-Cola. Today, workers strive to maintain the same high standards of quality and taste that have made Pepsi so popular.

We specialize in Motors, Electronics, and Controls for Commercial and Industrial Applications, and have been focused on providing high-quality service and customer satisfaction since 1962. With a fully equipped facility in Laconia, NH, we can rebuild, repair, rewind, or replace electrical equipment, and service your plant motors, pump motors, compressor motors, generators, AC or DC drives, controls, and more.

PRINOTH Snow Groomers is proud to have a regional office right off 93 in Concord, NH which is home for East Coast parts and service. PRINOTH designs and manufactures snow groomers of the highest quality for alpine, cross-country, and snowmobile trail maintenance.

Ski Area Management (SAM) magazine is the professional trade publication for the mountain resort market. It is published bi-monthly with an all-paid circulation. It is wholly independent, working closely with all trade associations, but the official organ of none. SAM readers are key decision-makers and influencers in this market.

For more than 40 years, SnoCountry has worked with every ski resort in North America and thousands of media outlets to continuously serve up snow condition information skiers and riders are hungry for where the snow is falling, how fast it's adding up and what it feels like. You see, it really is all about the snow!

The Approach. We were born to explore. To be curious, overcome challenges, seek higher peaks, and push limits. It’s all part of the approach. These experiences connect us, inspire us, and move the world forward.